Orange & Black film club is a student led organization dedicated to film making.
I fell in love with the community and making films together.
When I became PR officer in 2025, I took on the task of refreshing the club's brand with a new logo and identity.
Orange & Black Film Club 2025/2026 Logo
Social Posts
As PR Officer it was my job to run the club's social media. I created posts announcing various events and agendas using the brand guide I created.
Spring Premiere Instagram Post
Week 2 Agenda Instagram Post
Dam Proud Day Fundraiser Announcement Animation
Sketches & Process
When creating the new logo, I wanted to capture the homemade feel of the club, skewing the ampersand and film reel.
I went through many prototypes, making sure to ask club members their opinions as I went, ultimately landing on a final design that respected the old logo and showcasing the club's unique culture.
I refined the fun ideas from the original logo, like the orange representing a film reel.
2023/2024 Film Club Logo
New Logo Concept Sketches
Poster Design
I designed a good number of posters for the films we made each term. I got practice capturing the feeling of the movies and presenting important information like cast and crew
